Meat Free Monday One day a week can make a world of difference

Impossible Foods donates half a million burgers to food banks

Meat free brand gives more than 100,000 pounds of product away during the coronavirus crisis

Posted : 14 May 2020

With America’s food banks experiencing record demand as unemployment surges and food insecurity mounts, Impossible Foods Inc has tried to help by supplying them with half a million burgers – around 100,000 pounds of product (45 tonnes) so far.

Founded in 2011 by Patrick O. Brown, Impossible Foods, which has had investment of $1.3 billion to date, is now on shelves of about 2,700 US grocery stores.

Furthering its mission “to make our global food system truly sustainable”, the company is now also launching Impossible™: The Cookbook, in partnership with No Kid Hungry, a movement of teachers, chefs, community leaders, parents, lawmakers and CEOs with a shared belief: no kid in America should go hungry.

Paul McCartney said: “Check out the cookbook the people at Impossible have put together – loads of great recipes and cooking ideas for Meat Free Monday and beyond!”

To unveil the book, and raise donations for No Kid Hungry and the efforts around their COVID-19 response, Impossible Foods will be hosting a “Cook-A-Thon” – with Eric Wareheim and Chef Traci Des Jardins. The all-day virtual event will feature live cooking demos, celebrity appearances and more. Tune in live today, 14 May, from 9am to 5pm PST on Impossible Foods’ Facebook.

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