Social media is buzzing with #MeatFreeMonday at the start of each week, businesses are embracing it, celebrities are supporting it, schools and universities are doing it – join us and be part of this growing movement!
Post about MFM with exciting news, recipes and meat free product information.
Tag us so that we can reshare your Meat Free Monday news.
Record and share a video message about how you’re involved.
Share our posts, comment, interact and add us to your stories.
Join many other businesses already taking part in Meat Free Monday!
You could go fully meat free
Veganise your dishes so that everything is plant based each Monday, providing loads of great choices for diners! If you’re not in a position to do this on a weekly basis, a great way to launch your Meat Free Monday initiative is to have the very first Monday completely meat free, and then highlight plant-based dishes every Monday after that.
Create a special MFM menu where all your plant-based options are in one place. Pull-out menus can be offered to customers alongside regular menus, making eating meat free easy and enticing!
Highlighted menu options
Mark plant-based options clearly in your menus to make it easier for diners to choose them.
Offer plant-based specials on Mondays and promote these when taking orders and on menu boards.
Use our logo on menus, table cards and signage or order some of our free posters for display.
Host a Meat Free Monday launch party, inviting media and influencers to try your plant-based options and help spread the word, or have monthly theme nights.
Restaurants and eateries
Grill’d went meat free for one Monday in 2019 across its 137 restaurants in Australia. The aim was to encourage more customers to start replacing meat with plant-based proteins and they regularly run Meat Free Monday promotions.