The Nordic Light Hotel in Stockholm will become the first hotel in Nordic Choice Hospitality Group to implement MFM, beginning with a launch party later today.
A number of hotels already support weekly meat-free day initiatives. But rather than offering good vegetarian options to support MFM in addition to a normal menu – which the hotel does as a matter of course throughout the week – all meals at Nordic Light will be completely meat-free on a Monday, including a la carte, breakfast menus and room service.
Nordic Choice operates 170 hotels across five brands. If the campaign is rolled out across the board it will become the first hotel group in the world to remove meat from its menus at the start of the week.
Sweden – and Scandinavian countries in general – already leads the world in terms of environmental and sustainability awareness. The hotel has been working on introducing MFM for the past few months, aiming to show the hospitality industry in Sweden and the world that hotels can do business along a more sustainable path.
“With Meat Free Monday, we believe we found an excellent opportunity to make a statement while at the same time give our customers a chance to actively and intentionally take part in something positive,” said Nordic Light in a statement. “We are proud to be the world’s first hotel to eliminate meat from all Monday menus. We love to inspire our guests with trendy, conscious, not to mention delicious, cooking.”