Having at least one plant-based day a week is a fun and easy way to do something good for the planet and our future.


It can take 30 bathtubs of water to produce just one beefburger


An area of rainforest the size of a hundred football pitches is cut down every hour to create room for grazing cattle


Almost a third of all land on Earth is used for livestock production

Meat Free Monday Meals

We invited children and young people to share the meals they like to eat on a Meat Free Monday – to show world leaders, and everyone else, that eating green is easy and delicious!
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Meat Free Monday

The easiest way to help save the world

Attempt to build your own wind turbine out of sticks you find in the garden? Start taking your daily baths in a local duck pond? Vow to never turn the heating on ever again? … Or just skip meat for a day.
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A little help from our friends

“We know that this is THE most important thing we can do to save our earth, and it’s also the best thing we can do for our health. Plus it’s so yummy! Join me on this adventure of plant-based living and please be meat-free Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday, and if you can only do Monday we’ll be OK with that too. The more the merrier, thank you!”

— Alicia Silverstone

“Try it, you might like it … and the planet definitely will appreciate it.”

— Woody Harrelson

“I grew up in the ‘meat and two veg’ era but there’s so much more choice now in terms of plant-based food – it’s far more exciting on the plate! I’m consciously reducing how much meat I eat, and that’s no bad thing for the planet and all of us living on it.”

— Ainsley Harriott

“Meat Free Monday is a simple idea which makes so much sense! By not eating meat at least one day a week we help the environment, save animals and improve our health. Try it, get your friends and family to try it and why not encourage your school to try it too?”

— Fearne Cotton

“Meat Free Mondays is a great idea though I live meat free every day. Being vegetarian is good for your body, good for the planet and a peace and loving thing to do.”

— Ringo Starr

“Thank you for inspiring the way I live my life now. Even if you’re not veggie, vegan or plant-based, reducing our meat and dairy consumption, even for just one day a week, has a positive impact on our planet, the animals we share it with and our own personal health.”

— Gabrielle Aplin

“I believe meat has so many toxins in it that your body never really manages to get rid of it. People believe that you have to have protein and bulk to give you energy, but fruit and vegetables are full of health. Your body processes these efficiently so they do the maximum good for you. You feel so well, light, supple, and full of energy.”

— Vivienne Westwood

“It’s a great initiative and an opportunity for us to really reduce meat consumption that not only saves our lives but saves our planet. Let’s continue to move towards a Meat Free Monday!”

— Eric Adams

A win-win situation

Good for you, good for the planet

With enough of us taking this small step, we can significantly reduce our impact on the earth - and boost our health at the same time.
Why it matters

Delicious recipes

Good for your taste buds

Meat free is mainstream! And the result is flavourful, imaginative and exciting plant-based food. Why not give it a try?
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One Day a Week

Featuring the McCartney family, Woody Harrelson and Emma Stone, this documentary short highlights the environmental impact of animal agriculture.
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Treat yourself for #MeatFreeMonday by whipping up this delicious Rocky Road by @LucyWatson! This chocolate traybake is made epic with a combination of marshmallows, peanuts, cherries, popcorn and biscuits – what more could you want?


300 g vegan chocolate
2 tablespoons coconut oil
200 g vegan mini marshmallows
75 g salted peanuts
75 g dried sour cherries
10 g salted popcorn
100 g vegan digestive biscuits, broken into small pieces
1 tablespoon dried rose petals


Line the base of a 20 cm square tin with two layers of clingfilm. Melt the chocolate and coconut oil in a heatproof bowl over a pan of gently simmering water, making sure the base of the bowl doesn’t touch the water. Stir occasionally. Remove from the heat and leave to cool for 5 minutes.

Put the marshmallows, peanuts, cherries, popcorn and biscuits in a large mixing bowl. Pour in the chocolate and mix well until everything is coated. Tip into the prepared tin and press down well with the back of a spoon. Sprinkle with dried rose petals. Put into the freezer for 2 hours to set, then remove and cut into large squares to serve.

💚 This is something we just love to see! Lordship Farm Primary School introduced #MeatFreeMonday after the children expressed a wish to do their bit to protect the environment. Read more in our bio link. ...

#Christmas is just around the corner and we’ve got free delivery in our store all weekend! Check out our range of t-shirts, tote bags and hoodies and give a gift to someone who is proud of being part of the growing #MeatFreeMonday movement! 💚👚 ...

Perfect for sharing, or enjoying all for yourself, this creamy Quesadilla Verde by Alexis Gautier (@gauthierinsoho) is now a permanent menu feature at #London based restaurant @123vegan_w1! Recipe link in our bio. 💚 ...

Welcome on board with #MeatFreeMonday @Cybex_Global! Really exciting that company founder Martin Pos, inspired by @NicoRosberg’s recent pledge, is encouraging 10,000 team members in 50 countries around the world to skip meat at least one day a week. 💚🌱 ...

Happy #MeatFreeMonday everyone! We’re delighted to be able to share @MaryMcCartney’s recipe for Modern Shepherd’s Pie, packed full of goodness! Don’t miss her cooking show #MaryMcCartneyServesItUp on @DiscoveryPlus –out now. Find the recipe in our bio link. 💚 ...


Meat Free Monday Merchandise

Check out our new signature collection – T-shirts, jumpers, hoodies and tote bags – printed on certified organic cotton!

What's your beef?

Around 60% of the world’s agricultural land is used for beef production, yet beef produces less than 2% of the world's calories.

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