Meat Free Monday One day a week can make a world of difference

Meat Free Mondays Australia launches “The Meme is the Message”

Meat Free Mondays Australia has launched a new a new social media campaign to explore the rapidly changing nature of dietary tastes and trends.

Posted : 8 December 2013

The “Meme is the Message” harnesses the skills of four young designers who have created 24 high-impact infographics conveying the impacts and benefits of going meat free one day a week.

The memes are divided into four categories: health, environment, animal welfare and lifestyle. Different elements such as statistics, facts, quotes and humour have been incorporated to get the messages across.

MFM supporters around the world are being asked to vote on their favourite memes – those they feel are most effective and those they think pack humour and pathos. The results of the initiative will provide valuable information and understanding as to what messages resonate, thereby helping campaigners determine future directions.

The “Meme is the Message” is the result of six months’ research and development led by The Institute for Sustainable Futures at the University of Technology, Sydney, and the Meat Free Mondays Australia team (ran by the Do Something! charity and Fry’s Family Foundation).

“We’re excited by this project because it’s all about making Meat Free Mondays easy, exciting and accessible to as many people as possible”, said Jon Dee, Founder and Managing Director of Meat Free Mondays Australia. “We want to educate people about the issues associated with Meat Free Mondays and we want to do that with a sense of humour too.”

Please check out the campaign and vote for your favourite meme.

The first 12 memes can be found here and the second 12 memes can be found here.

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