Kids Allowed runs five centres around Liverpool and Manchester and is regularly rated “outstanding” by education watchdog Ofsted.
Managed by working mums, each centre has a qualified chef serving freshly prepared, seasonal food, including a minimum of four portions of fruit and veg a day to keep little bodies healthy.
The nursery chain sought the approval of Veg Soc for its vegetarian meals to guarantee they are free from meat, contain only free-range eggs and are cruelty- and GM-free.
“We pride ourselves at setting the standards in the childcare industry so we are delighted to be the very first nursery in the UK to have our menus approved by the Vegetarian Society,” said Kids Allowed founder Jennie Johnson.
“As there are no set rules in the childcare sector on nutrition we have devised our own strict rules to ensure our children get healthy nutritional meals every day. We recognised the menus on our vegetarian menu needed improving so worked with the Vegetarian Society to ensure the children that don’t eat meat were also having a great food experience at Kids Allowed.”
Liz O’Neill of the Vegetarian Society said: “As a working mother myself I know that it’s never easy choosing childcare, but some vegetarian families have extra difficulty finding a provider who will respect their values and provide tasty, nutritious food for their little ones. By meeting the strict Vegetarian Society Approved criteria, Kids Allowed is offering parents’ the highest level of veggie reassurance in the market.”