Meat Free Monday
For animals, people and planet
Having at least one plant-based day a week is a fun and easy way to do something good for the planet and our future.
It can take 30 bathtubs of water to produce just one beefburger
An area of rainforest the size of a hundred football pitches is cut down every hour to create room for grazing cattle
Almost a third of all land on Earth is used for livestock production
What's in season?
Bold and beautiful, beetroot is full of fibre and folic acid, not to mention iron, calcium and vitamins A and C.
A member of the allium family along with garlic and onions, leeks are versatile and full of nutrients including folic acid and vitamin A.
At their best from January until March, lemons are packed with vitamin C and are extremely versatile in both sweet and savoury dishes. Used in everything from tarts to tofu and salads to sorbet, lemons are a Meat Free Monday essential!
Crisp and bright, carrots add colour to salads, flavour to soups and plenty of crunch to crudités! They’re full of the good stuff too – for example vitamin K, vitamin C, and beta-carotene which the body is able to convert into vitamin A.
Grown in water (the clue’s in the name!), watercress’ slightly bitter, peppery flavour can give salads a kick in a similar way to rocket, while its elegant little leaves can garnish a curry or savoury pancake in style!
While bananas aren’t grown in the UK, they have a relatively small carbon footprint because they’re cultivated in natural sunlight, transported by boat and there’s hardly any packaging involved!
Why are they cutting down the rainforest?
A little help from our friends
“We know that this is THE most important thing we can do to save our earth, and it’s also the best thing we can do for our health. Plus it’s so yummy! Join me on this adventure of plant-based living and please be meat-free Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday, and if you can only do Monday we’ll be OK with that too. The more the merrier, thank you!”— Alicia Silverstone
“Try it, you might like it … and the planet definitely will appreciate it.”— Woody Harrelson
“I grew up in the ‘meat and two veg’ era but there’s so much more choice now in terms of plant-based food – it’s far more exciting on the plate! I’m consciously reducing how much meat I eat, and that’s no bad thing for the planet and all of us living on it.”— Ainsley Harriott
“Meat Free Monday is a simple idea which makes so much sense! By not eating meat at least one day a week we help the environment, save animals and improve our health. Try it, get your friends and family to try it and why not encourage your school to try it too?”— Fearne Cotton
“Meat Free Mondays is a great idea though I live meat free every day. Being vegetarian is good for your body, good for the planet and a peace and loving thing to do.”— Ringo Starr
“Thank you for inspiring the way I live my life now. Even if you’re not veggie, vegan or plant-based, reducing our meat and dairy consumption, even for just one day a week, has a positive impact on our planet, the animals we share it with and our own personal health.”— Gabrielle Aplin
“I believe meat has so many toxins in it that your body never really manages to get rid of it. People believe that you have to have protein and bulk to give you energy, but fruit and vegetables are full of health. Your body processes these efficiently so they do the maximum good for you. You feel so well, light, supple, and full of energy.”— Vivienne Westwood
“It’s a great initiative and an opportunity for us to really reduce meat consumption that not only saves our lives but saves our planet. Let’s continue to move towards a Meat Free Monday!”— Eric Adams
A win-win situation
Good for you, good for the planet
Good for your taste buds
One Day a Week
What's your beef?
Around 60% of the world’s agricultural land is used for beef production, yet beef produces less than 2% of the world's calories.