Meat Free Monday One day a week can make a world of difference


“I like the idea of conscious attitudes to our environment. As a result, I support all the methods and programmes aimed at protecting and saving our planet, and when I found out about MFM I had no doubt that I should join it. When you help the environment you help yourself. And this is the best investment.” – Irina Azarova

Irina Azarova is the founder of the first vegetarian restaurant in Moscow, Fresh, which opened on Bolshaya Dmitrovka Street in 2012. A second restaurant was opened in the Patriarch Ponds district two years later. With the motto “healthy is the new sexy”, Fresh serves healthy, seasonal dishes in a modern and stylish setting.

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