Meat Free Monday on Countryfile on BBC1

The BBC’s long running and popular TV programme Countryfile investigated the issue of eating less meat in a programme that aired Sunday 23rd August. We were very pleased to be invited to talk about Meat Free Monday and why we should all be making an effort to cut back our meat consumption. Host John Craven took a confirmed meat eater on a journey through all the different viewpoints about meat consumption and production – including a chat with our campaign coordinator Pat Thomas – to see if the facts would convince him to eat less meat. Did it work?