Meat Free Monday One day a week can make a world of difference

Meat Free Monday comes to the Hard Rock Cafe London

Beginning next week, every Monday of the year will be Meat Free Monday at London’s Hard Rock Cafe.

Posted : 4 June 2010

Hard Rock International confirmed this week that it will be introducing a special menu inspired by the MFM campaign at its original music-themed eatery on Old Park Lane.

The three-course Meat Free Monday option will include the Linda McCartney vegetarian burger, wild mushroom soup, grilled aubergine bake and a selection of healthy drinks.

The launch of the menu coincides with Paul’s UK tour and a headline slot at the Hard Rock Calling festival in London’s Hyde Park on 27 June.

“I think many of us feel helpless in the face of environmental challenges, and it can be hard to know how to sort through the advice about what we can do to make a meaningful contribution to a cleaner, more sustainable, healthier world,” Paul says.

“Having one designated meat free day a week is actually a meaningful change that everyone can make, that goes to the heart of several important political, environmental and ethical issues all at once. For instance it not only addresses pollution, but better health, the ethical treatment of animals, global hunger and community and political activism.”

The original Hard Rock Cafe was opened in London in 1971, “[but] it wasn’t until the Beatles and Linda McCartney started coming in that we embraced vegetarianism and introduced the Veggie Burger,” says Hard Rock’s Rita Gilligan.

”Almost 40 years on, our customers’ needs are so varied and discerning, and I’m so pleased we’re able to now introduce meat-free Mondays. I know Linda would be proud that her legacy lives on.”

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