As we reported a year ago, national carrier Finnair and Helsinki Airport had been canvassing opinions on ways to “develop the customer experience” – and MFM was high on the list.
While the “quality hunters” employed by the airline fed back to their bosses a growing appetite for tasty and healthy vegetarian meals, it seems it wasn’t enough to persuade them to go the whole MFM.
But quality-hunter Sanjoo Malhotra said the many people who had suggested Meat Free Monday were instrumental in the change, with ideas for a range of dishes that will include chickpea and tomato salad with basil and grilled vegetarian pizza.
While flights leaving the country on a Monday won’t quite match the culinary standards of Sweden’s Malmö Aviation – the first airline in the world to join the MFM campaign – at least the choice has improved for the growing number of people who are eating less meat.
With the cost of meat rising as a result of high grain prices across the world, however, it may well be that Finnair and other airlines see the wisdom of the cheaper, healthier option in future.