The internal pilot was launched at Markham Civic Centre cafeteria this week, a joint initiative between Greenprint, the town’s sustainability plan, and the Toronto Vegetarian Association.
Markham is the first municipality within the Greater Toronto Area of Southern Ontario to go meat-free at the start of the week, according to town councillor Valerie Burke.
“The whole goal is to engage people to try a meatless meal,” she said. “Just to have an open mind. Even if you have a meatless meal once a week or once a day, it really goes a long way for the health of the planet.”
Councillor Burke added: “The goal is to lessen your impact, because with seven billion people on the planet, meat is not sustainable and the emissions are greater in transporting the meat.”