Meat Free Monday One day a week can make a world of difference

Businesses

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How can you get involved?

Social media is buzzing with #MeatFreeMonday at the start of each week, businesses are embracing it, celebrities are supporting it, schools and universities are doing it – join us and be part of this growing movement!

Post

Post about MFM with exciting news, recipes and meat free product information.

Tag

Tag us so that we can reshare your Meat Free Monday news.

Video

Record and share a video message about how you’re involved.

Share

Share our posts, comment, interact and add us to your stories.

Hashtag

Use the hashtag.
#MeatFreeMonday

Logo

Feature our logo in your posts.
Get the logo

Social media

Join many other businesses already taking part in Meat Free Monday!

Tortilla
Tortilla
Pret
Pret
Papa John's
Papa John's
Brew Dog
Brew Dog

You could go fully meat free

Veganise your dishes so that everything is plant based each Monday, providing loads of great choices for diners! If you’re not in a position to do this on a weekly basis, a great way to launch your Meat Free Monday initiative is to have the very first Monday completely meat free, and then highlight plant-based dishes every Monday after that.

Pull-out menus

Create a special MFM menu where all your plant-based options are in one place. Pull-out menus can be offered to customers alongside regular menus, making eating meat free easy and enticing!

Highlighted menu options

Mark plant-based options clearly in your menus to make it easier for diners to choose them.

Monday specials

Offer plant-based specials on Mondays and promote these when taking orders and on menu boards.

Promotion

Use our logo on menus, table cards and signage or order some of our free posters for display.
Get the logo

Events

Host a Meat Free Monday launch party, inviting media and influencers to try your plant-based options and help spread the word, or have monthly theme nights.

Restaurants and eateries

Grill'd

Grill’d went meat free for one Monday in 2019 across its 137 restaurants in Australia. The aim was to encourage more customers to start replacing meat with plant-based proteins and they regularly run Meat Free Monday promotions.

Wagamama
Wagamama
Mad Mex
Mad Mex
Las Iguanas
Las Iguanas
The Pond
The Pond
Twelve Eatery
Twelve Eatery
Erpingham House
Erpingham House
Turtle Bay
Turtle Bay
Banana Tree
Banana Tree

Visual pointers

Prompt customers with pop-up banners, in store signage and our logo at point of sale.
Get the logo

Showcasing offers

Use plinth and window displays, posters, outdoor banners and leafleting to inspire customers and let them know of Monday deals and ‘mix and match’ discounts.

Sampling

Hold meat free cooking demos in store and invite brands to run product sampling sessions.

Rewarding customers

Award extra loyalty card points for meat free purchases and offer free or discounted Monday delivery for online customers.

Till receipts

Mention your support for Meat Free Monday on till receipts or use our logo.
Get the logo

Recipes

Feature plant-based recipes in retailer magazines and customer recipe cards.

Supermarkets and retailers

Budgens
Budgens
Abel and Cole
Abel and Cole
Fresh Point Local
Fresh Point Local

What we can offer you

Check it out

Display our logo

Meat Free Monday logo on Linda McCartney Foods' products

Meat Free Monday logo on Linda McCartney Foods' products

Website

Create blogs and articles about Meat Free Monday, feature meat free recipes and include our logo with a link to meatfeemondays.com.

Customer email

Showcase Meat Free Monday when emailing your subscribers, and share recipes, news, offers, competitions and prize draws.

Corporate and personal email

Use your email footer to show your support for the campaign, e.g. "Joe Bloggs Bank supports Meat Free Monday" or "We are proud to support Meat Free Monday".
Get the GIF

PR

Include Meat Free Monday in your press releases and mention the campaign in media interviews.

Website, email and PR

Businesses embracing meat free

Packaging

Feature our logo on your packaging to show you’re part of the movement.
Get the logo

Promotions

Offer deals, promotions, prize draws and competitions to attract new meat free-curious customers.

Events

Hold special Meat Free Monday events to promote your plant-based products or services.

Press stunts

Do something fun or unusual to attract publicity around your Meat Free Monday campaign and plant-based products.

Brands

Linda McCartney Foods
Linda McCartney Foods
Simply Cook
Simply Cook
Heck
Heck
Mindful Chef
Mindful Chef

The Easiest Way to Help Save the World

Find out more

'The easiest way to help save the world' campaign materials

Colossal Fan (Vertical)

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Colossal Fan (Square)

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Duck Pond (Vertical)

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Duck Pond (Square)

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Himalayan Monastery (Vertical)

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Himalayan Monastery (Square)

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Jog On The Spot (Vertical)

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Jog On The Spot (Square)

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Knitting (Vertical)

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Knitting (Square)

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Mud Hut (Vertical)

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Mud Hut (Square)

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No Heating (Vertical)

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No Heating (Square)

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Walk On Your Hands (Vertical)

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Walk On Your Hands (Square)

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Wind Turbine (Vertical)

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Wind Turbine (Square)

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Impact calculator

See the difference you can make

Calculate how you can have a positive impact by eating less meat and dairy ...
Participating people
Meat free days a week
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About

Meat Free Monday is a not-for-profit campaign launched by Paul, Mary and Stella McCartney.
About MFM

#MFMCountMeIn

I've been getting my family to go meatless at least 3 times a week. It's healthier for everyone and better for the planet.

Vickie

#MFMCountMeIn

Meat Free Monday has given me the opportunity to educate myself on foods that I would not have usually have eaten before.

George

#MFMCountMeIn

It keeps me creative in the kitchen, and I am helping reduce my impact.

Rebecca

#MFMCountMeIn

Previously dinner planning always started with ‘what meat’, and the rest of the meal was built around it. Meat Free Monday helps change that mindset.

Kristina

#MFMCountMeIn

Meat Free Monday is a great initiative to encourage people to have a healthier diet, save animals and the planet for at least once a week.

Geraldine

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