

In 1994, Jeff Beck got together with Paul McCartney in the studio to record an environmental message. It opened with the words, “Why are they cutting down the rainforest?”. Almost 30 years later, with the world’s increasing appetite for animal-based foods being a key cause of the climate emergency, Jeff’s message remains as relevant as ever.
Jeff Beck’s message from 1994 highlights the damage caused by deforestation to create more land for cattle grazing, as well as some of the harmful knock-on effects from this. On top of the benefits to animals and personal health, there are many environmental advantages to eating more plant-based meals.
If you’re looking for some extra meat free inspiration, try some of our top tips to get you in the mood for veggie food!
I've been getting my family to go meatless at least 3 times a week. It's healthier for everyone and better for the planet.
Vickie
Meat Free Monday has given me the opportunity to educate myself on foods that I would not have usually have eaten before.
George
It keeps me creative in the kitchen, and I am helping reduce my impact.
Rebecca
Previously dinner planning always started with ‘what meat’, and the rest of the meal was built around it. Meat Free Monday helps change that mindset.
Kristina
Meat Free Monday is a great initiative to encourage people to have a healthier diet, save animals and the planet for at least once a week.
Geraldine