Environmental messages:
a reminder

Jeff Beck’s message highlights the damage caused by deforestation to create more land for cattle grazing, as well as some of the harmful knock-on effects from this.

Did you know? An area of rainforest the size of a hundred football pitches is cut down every hour to create room for grazing cattle.

Elvis Costello’s message emphasises how the destruction of the rainforest, in order to rear livestock and produce feed, is resulting in thousands of species of animals going extinct.

Did you know? Agricultural intensification and expansion, and overfishing, are major factors in loss of species and biodiversity – if present trends continue, over the next 100 years or so there will be a global mass extinction of species.

Chrissie Hynde’s message focuses on world resources, highlighting how much of the world’s edible crops such as soya are fed to livestock when fewer animals could be bred for meat and the crops could instead be used to feed people.

Did you know? Currently some 800 million people on the planet suffer from hunger or malnutrition, yet an amount of cereal which could feed three times this number of people is fed to cattle, pigs and chickens.

Mike Myers’ message draws attention to the huge number of trees that are cut down – and vast amount of fresh water that is used – to produce meat.

Did you know? It can take 30 bathtubs of water to produce just one beefburger. To produce a veggie burger made out of soya, the amount of water needed is about 2 bathtubs.