Meat Free Monday One day a week can make a world of difference

vanilla bean

“Meat Free Monday puts the impact of a more plant-based diet first. Without pointing fingers. Without scaring people away, without stupid purity tests. Instead, MFM positively encourages all people to make the first important changes in their eating and consumption patterns. We can identify 100% with this pragmatic approach and are proud to have been working on campaigns together to make special plant-based restaurants more known.”

vanilla bean is a multi-award-winning restaurant guide available for free on Android and the App Store in the USA, UK, France, and Germany. vanilla bean was awarded Best Travel App by PETA Germany in 2021 and was Apple’s App of the Day in several countries. It was named as a best-practice in the 2021 Food Report by the renowned futurefoodstudio. vanilla bean is currently developing into a vegan super app with grocery and travel options, with a focus on Germany.

 

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About

Meat Free Monday is a not-for-profit campaign launched by Paul, Mary and Stella McCartney.
About MFM

#MFMCountMeIn

I've been getting my family to go meatless at least 3 times a week. It's healthier for everyone and better for the planet.

Vickie

#MFMCountMeIn

Meat Free Monday has given me the opportunity to educate myself on foods that I would not have usually have eaten before.

George

#MFMCountMeIn

It keeps me creative in the kitchen, and I am helping reduce my impact.

Rebecca

#MFMCountMeIn

Previously dinner planning always started with ‘what meat’, and the rest of the meal was built around it. Meat Free Monday helps change that mindset.

Kristina

#MFMCountMeIn

Meat Free Monday is a great initiative to encourage people to have a healthier diet, save animals and the planet for at least once a week.

Geraldine

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