“There are many reasons to be a red-meat-reducer. As a professor of intensive care – and a middle-aged UK male – I’m all too aware that bowel cancer is my second biggest likely killer. Dying of bowel cancer is no fun – and eating less red meat and animal fat hugely reduces my risk. Meanwhile, it also happens to reduce greenhouse gas emissions. So I’ve cut down on meat for the sake of my health, and that of my children.”