Mind Your Footprint
“We know that we need to reduce the amount of greenhouse gases by 80 percent by 2050 in order to avoid catastrophic climate change. We also know that the livestock sector generates more global warming greenhouse gases than transportation. So an obvious solution to reduce the amount of greenhouse gases is by eating less meat. And what could be easier than joining Meat Free Monday to help stop the climate crisis. Be responsible and do it from the next Monday!”
Mind Your Footprint is a non-profit organisation founded in 2009 by a social entrepreneur couple, Assal and Pendar Vatanian. Using a fictional character named Footkin to engage children, Mind Your Footprint raises awareness of social and environmental issues.