“As an Italian, I grew up with a very mixed diet and I never ate meat every day. My mum would cook lots of pasta, bread, pulses, fish, vegetables and served a lot of ‘recycled delicacies’ with leftovers from previous meals. Today we are made to believe that it is all right to eat meat or fish every day, when in fact it is not – from a well-being point of view, and from an environmental point of view.”
Livia Firth is an Italian film producer and is the creative director of Eco Age, a retail concept that offers inspiration and ideas for those wanting to lead a greener and more energy efficient life. Along with husband Colin Firth, she founded Brightwide.com, a film and political activism website.