“At itsu, 40% of our menu is vegan including hot food, salads and sushi. We see this as being core to our philosophy of eating healthily and incorporating more vegetables into our diets. Joining the Meat Free Monday campaign has given us another opportunity to help celebrate positive and healthy lifestyles. On top of this, in late 2018 we introduced our ‘no meat Mondays’ dish to encourage our customers to think about reducing their meat intake once a week. Eat beautiful.”