Privacy policy

This privacy policy explains how we process your personal data when you use our website, meatfreemondays.com (Website), enter our prize draws or otherwise use or services (collectively, our Services). If you have any questions or comments about this Privacy Policy, please let us know by email to [email protected].

The Services are operated by Meat Free Monday Limited (we, us, our), a company incorporated in England & Wales, operated on a not-for-profit basis. Our company number is 07002331 and our registered address is at 1 Soho Square, London, W1D 3BQ. Meat Free Monday Limited is funded by a charitable foundation, The Meat Free Monday Foundation, which is administered by the Charities Aid Foundation (CAF), registered charity number 268369, and subject to the jurisdiction of the Charity Commission for England and Wales. Where we decide the purpose or means for the processing of the personal data that you provide when using our service, we are the “data controller” for the purposes of the UK General Data Protection Regulation (UK GDPR). As a data controller, we will comply with all applicable data protection laws.

This policy should be read together with our Terms & Conditions of the Website.

Our Website may contain hyperlinks to third party websites. These websites operate fully independently from us, and we cannot accept any responsibility or liability for the privacy practices of such third parties nor the availability of these external sites or resources. The appearance of such links on our Website is not an endorsement. Should you use any of these websites, such use is at your own risk and we would recommend that you review their respective privacy policies.

1. How we use your personal data

Mailing List

What information may we process?

If you ask to be added to our mailing lists, we process the following information about you, which is likely to include personal data: [your name, email address, the country you are in].

Why do we process this, and what is our lawful basis?

We will use this to keep you updated with our information, news, recipes, competitions and prize draws by email, unless you would like to be removed from that list (in which case please let us know by clicking unsubscribe at the bottom of each marketing email).

In order to send you the information that is most relevant to your location, we may also ask you to tell us which country you are in.

We process this information for the purposes described above where we have your consent. You may withdraw your consent at any time by clicking unsubscribe (as mentioned above) or by emailing: [email protected].

Information provided by you

What information may we process? When you use our Website, you may be asked to fill in forms (including your name, your email address, and postal addresses.)

Why do we process this, and what is our lawful basis?

We process this information so that we can provide a function, service or product to you, such as:

• for you to submit a recipe to us;
• for you to tell us why you love Meat Free Monday via our “Get Involved” page;
• for your nursery, school, university, organisation or business to sign up and participate in Meat Free Monday; or
• to order Meat Free Monday posters and leaflets.

We process this information for such purposes: (a) in accordance with the terms agreed between us (in which case, we rely on the lawful basis of performance of a contract to do so); and/or (b) on the basis of our legitimate interest, being to promote our business.

Your Enquiries

What information may we process?

If you contact us about our Services, the forms you complete or the emails you send may include information about you, such as your name as the contact point for an organisation, your email address, the organisation’s address and your enquiry.

Why do we process this, and what is our lawful basis?

We process this information for the following purposes:

• To process your enquiries, respond to them and provide you with information about the Services we offer. To carry out this processing, we rely on the lawful basis of our legitimate interests, being to promote our business and respond to enquiries.
• To take steps at your request, with a view to entering into an agreement to provide you with our Services.

You are under no obligation to provide us with any details, but if you don’t provide all relevant information, we may not be able to help.

How you use our Website (Analytics)

What information may we process?

Our Website uses cookies and other mechanisms, such as third party pixels and Google

Tag Manager, to collect analytical information, such as your internet protocol (IP) address.

Why do we process this, and what is our lawful basis?

We process this information to help analyse how visitors use the Website, as further explained below.

• We process this information to understand how visitors use our Website and to compile statistical reports regarding that activity (for example, your IP address is used to approximate the country from which you access our Website, and we aggregate this information together so we know that, for example, visitors to our Website come from a specific territory). This information is not used by us to develop a personal profile of you.
• We or other companies may use Cookies to suggest and deliver content which we believe may interest you. Some of our webpages may use plug-ins from other organisations (such as Google, and Facebook). These other organisations may use information about your visit to our Websites on their pages. For more information on how these organisations use information, please read their privacy policies.
• We process this information for the purposes set out above where you have given your consent.

You can always choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser. For further information about Cookies, please see:

www.allaboutcookies.org, and how to adjust your browser settings here:

https://allaboutcookies.org/how-to-manage-cookies

Google Analytics

We use Google Analytics on our Website for anonymous reporting of Website usage. If you would like to opt-out of Google Analytics monitoring your behaviour on our Website please use this link: https://tools.google.com/dlpage/gaoptout/.

All content you submit to us

What information may we process?

If you send us objectionable content or otherwise behave in a disruptive manner when using our

Website, we may process information included in your messages (which may include your personal data).

Why do we process this, and what is our lawful basis?

We may process this information in order to:

• Respond to and stop such behaviour. We only process personal data in this way: (a) for our legitimate interests (and those of our staff and visitors) of ensuring that use of our Website is lawful, does not disrupt our systems, does not harass our staff or other individuals, and (b) to enforce our legal rights and to comply with our legal obligations.
• Where we reasonably believe you are or may be in breach of the law (for instance, because content you send amounts to harassment or is defamatory), we may use your personal information to inform relevant third parties, such as your email/internet provider or law enforcement agencies about the content.

Prize Draws

What information may we process?

Sometimes we will offer prize draws on the Website. In order to enter these, we may ask you to provide information such as your full name, postal address, email address, in some cases a form of submission to be judged and the country you are in.

Why do we process this, and what is our lawful basis?

We will use this information to administer the prize draw in accordance with the terms agreed between us and notified to you at the time.

We may work with our commercial partners to offer a prize draw, in which case we may pass your information to such a partner if they need it to administer the prize draw. For example, to send the winner the relevant prize. You will always be notified at the time, of what commercial partners are involved in the prize draw.

Our legal bases for processing your personal data in relation to prize draws, as described above, are: (a) the performance of our contract with you (or taking steps prior to entering such a contract at your request) and (b) our legitimate interests (and those of our commercial partners, if applicable) in ensuring that the competition runs smoothly.

Joint Controllers

Where we run prize draws, we may do so jointly with a commercial partner who may be a ‘joint controller’ of your personal data. If applicable, this means we will jointly decide the purpose and means of processing your personal data for the prize draw. We will let you know in the Competition Terms if/when a commercial partner is a joint controller. Where we share your name and address with commercial partners to enable them to help us administer a competition and send you prizes, they will normally delete that information within 6 months of sending the prize, unless indicated otherwise in the Competition Terms and Conditions. If you would like to exercise your rights in relation to joint processing of your personal data or would like further information about the arrangement between us and a commercial partner, please let us know by writing to

[email protected].

Prize Draws: Partner Marketing

What information may we process?

We may also ask at the time, on behalf of our commercial partner, whether you want to receive email communications from them. In this case, we will process the following personal data about you: your name, email address and marketing preferences.

Why do we process this, and what is our lawful basis?

If you opt-in, we will share your name and email address and marketing preferences with them, letting them know you have opted-in to receive their email communications.

After we share that information, our commercial partner will then process your details as an independent (rather than joint, if applicable) controller and you should refer to their privacy policy for information about your rights, how they process personal data, and how to contact them.

2. Do we share your personal information with anyone else?

We keep your information confidential, but may disclose it to our personnel, commercial partners, suppliers or subcontractors insofar as it is reasonably necessary for the purposes set out in this privacy policy, provided that they do not make independent use of the information (other than where they are a joint controller, or you have opted-in to their independent use of your information such as for email marketing purposes).

Where we share your information with a third-party who processes it on our behalf, we only permit them to process your personal data for specified purposes and in accordance with our instructions. All our third party service providers are required to take appropriate security measures to protect your personal information in line with our policies. Activities which are carried out by third party service providers include: CRM management software, website hosting, and IT support. Such third parties include (but are not limited to):

• Primate (https://www.primate.co.uk), a digital agency which provides MFM with support services in respect of our Website;
• Dotdigital (https://dotdigital.com), a marketing platform which provides us with services in connection with our e-newsletters; and
• WP Engine (https://wpengine.co.uk), a website hosting provider.

In addition, we may disclose your information to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the information we hold may be included as part of that sale, in which case you will be notified via email and/or a prominent notice on the Website of any changes in ownership or use of your information, as well as any choices you may have regarding that information.

Except as provided above, we will not provide your information to third parties.

3. Your rights in relation to personal data which we process relating to you

You have the following rights over the way we process personal data relating to you. We aim to comply without undue delay, in response to any requests by you:

• to be informed about the collection and use of their personal data (as provided for by this Privacy Policy);
• to access and receive a copy of personal data we are processing about you, along with other supplementary information;
• to have inaccuracies within your personal data corrected, or completed if it is incomplete;
• in some circumstances, to have your personal data erased;
• in some circumstances, to request that we restrict or stop processing your personal data;
• for a machine readable copy of your personal data that you have provided to us, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer;
• to object to the processing of your personal data in certain circumstances; and
• to make a complaint to a data protection regulator (https://ico.org.uk/global/contact-us/).

If you wish to exercise any of the above rights, please send your requests to [email protected]

4. Children

We do not use the Website or our Services to knowingly solicit data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at [email protected] We will delete such information within a reasonable time.

5. Security

We will take all reasonable technical and organisational precautions to prevent the loss misuse or alteration of your personal information.

6. Changes

This policy may be updated from time to time. We will notify you of any changes by posting the new policy here and, where feasible, by letting you know by email.

7. International Data Transfers

Information we hold is stored on servers located within the UK and the EU. With certain service providers, we may use specific contracts approved in the UK or by the European Commission which give personal data the same protection it has in the UK and/or the European Economic Area (EEA) (as applicable).

In respect of some of our prize draws, we work with international competition partners and, in some circumstances may transfer limited amounts of your personal data to them. That is, if you are a prize winner, we may send the competition partner your name, address (email and/or physical depending on whether prizes will be sent by post) and in some cases a form of submission to be judged. Such transfers are made either to countries which provide an adequate level of protection for personal data, or where an appropriate derogation (exception) applies.  For example, we may share this information with competition partners abroad to enable them to arrange delivery of prizes, where it is proportionate to do so without implementing additional safeguard, and where it is necessary for the performance of a contract with you or concluded in your interests with that competition partner.

As explained above, we may also ask on behalf of our commercial partner, whether you want to receive email communications from them. If you opt in to receive email communications from an international competition partner, we may transfer your personal data (your name, email address and marketing preferences) out of the UK to send it to them. Such transfers are made either to countries which provide an adequate level of protection for personal data, or with your consent.

If you would like to find out more about these safeguards, please let us know by writing to [email protected]

8. Retention Periods

We will hold your personal information on our systems for as long as is necessary for the relevant purpose, or as otherwise described in this privacy policy.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

9. Cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners and operators of the site. The table below explains the cookies we use on our Website and why.

10. All questions, comments or enquiries should be directed to us using the following email address: to [email protected]. We will endeavour to respond to any query or questions without undue delay.